Our story
Having spent years using email systems by the bigger and well-known companies, we found that there were always those little gaps that couldn't be filled.
The enterprise tools we knew were overkill for small and medium sized businesses and the “simple” tools were too limiting. Everything felt like it was built for a marketing degree and not a business owner.
So we started sketching out what an email tool should look like. It would be one that understood plain English, could figure out who to send to without a tutorial, and that actually helped businesses write better emails instead of just sending them.
SplashSend was born from that napkin sketch. Today, we’re a small team based in Suffolk, UK, united by the belief that email doesn’t have to be complicated — and that AI’s footprint should fund water efficiency and conservation projects in the UK, and not just shareholder returns.
Our values
Simplicity is hard work
Making something simple takes more effort than making it complex. We put in the work so you don’t have to.
Humans first
AI is a tool to help humans, not replace them. Every feature we build starts with ‘how does this help a real person?’
Honest by default
No dark patterns, no hidden fees, no sneaky upsells. We tell you exactly what you’re getting.
Built in the open
We ship early and often. We’d rather get something useful in your hands than polish something in secret.
Charitable by design
A real portion of every subscription funds water efficiency projects in the UK. It's not a marketing gimmick — it's baked into the business model from day one.
Fairly priced
Great email marketing shouldn't require a big budget. We keep pricing as low as we can because access to good tools matters more than margins.
Our commitment to using water wisely
Every paid subscription puts money directly into water efficiency projects right here in the UK. 1% of what you pay us goes straight to funding projects that aim to create a future where water is valued and used sustainably.
The humans behind SplashSend
Robert
Code & Control
The engine room. Builds and maintains. Knows every corner of the codebase. Keeps the infrastructure solid and has an obsession with making things 0.1 seconds faster.
Cathy
Product & People
Codes and crafts in equal measure. Believes great UX is invisible. Makes sure things work, look right, and feel right. If you've spoken to someone at SplashSend, it was probably Cathy.
Katie
Creative & Content
Brings SplashSend to life beyond the app. The design templates, the social posts, the reels — if it gets people talking about us, Katie was responsible for that.
Sian
Customer Support
Calm and kind. Genuinely cares that every customer leaves the conversation feeling like the product is working for them, not against them.