What we believe about AI
AI should save you time, not replace you
We use AI to help you write better subject lines, generate first drafts, and automate the tedious bits. Your voice, your strategy, your decisions — those stay yours. AI handles the grunt work so you can focus on the creative parts.
Transparency over hype
We won’t pretend AI is magic. When AI writes something for you, we tell you. When it makes a suggestion, you can see why. We don’t hide behind buzzwords or overstate what it can do.
AI has a real cost
Running AI models uses energy, and the data centres behind them use real amounts of water to stay cool. We don’t claim to offset that — nobody honestly can yet. What we do instead: water conservation is baked into every subscription price from day one, not bolted on as a marketing add-on.
Your data stays your data
We never use your emails, contact lists, or campaign data to train AI models. Your content is used to generate results for you, in that moment, and that’s it. No sharing, no selling, no ‘improving our models’ with your work.
Human review matters
AI can generate, but it can’t truly understand your audience. Subject lines, drafts and suggestions are always yours to review, edit, and approve before you send. Cruise can also run on full autopilot — if you’d rather see every email first, its approval queue is one toggle away.
Accessible to everyone
AI shouldn’t be a premium feature locked behind enterprise pricing. Every SplashSend plan includes AI-powered tools — from the free tier upwards. If we’re going to build with AI, everyone should benefit from it.
Where we use AI in SplashSend
Subject line generation — AI suggests subject lines based on your email content. You pick the one that fits, or write your own.
Email copy assistance — First drafts, paragraph rewrites, and tone adjustments. The AI writes, you decide.
Cruise automation — When Cruise is enabled, AI handles your entire sending schedule. With your instructions, Cruise works alongside you, putting an email together and delivering it — all based on your brand and audience.
Email review and improvement — Before you send, AI can review your email and suggest improvements to copy, tone, and structure. A second pair of eyes, without the awkward conversation.
We’re always upfront about what’s AI-generated and what isn’t. If a feature uses AI, you’ll know.
AI with a conscience
Try SplashSend and see how AI can work for you — simply, honestly, and with a water conservation mission behind every subscription.