From your inbox to water conservation
You subscribe
When you sign up for any paid SplashSend plan, 1% of your subscription goes directly to our water conservation fund. No hidden deductions, no admin fees.
We donate
We donate directly to established water conservation organisations. Real money, real projects.
Projects funded
The organisations we support work on water efficiency and conservation — cutting waste, restoring natural water cycles, and protecting freshwater habitats.
We do our bit
It won't solve water scarcity on its own. What it does is fund the work every month — steadily, whether it has been a good month for us or not.
What your emails make possible
Every campaign you send, every drip you set up, every person you add — it all contributes to something bigger than marketing.
Why water conservation?
When we started SplashSend, we wanted to build a business that did more than just make money. Email marketing touches millions of inboxes every day — we thought that reach should come with some responsibility.
We chose water conservation because it’s one of the most fundamental human needs, and access to it is still far from universal. Water projects create lasting change — a single well can serve a community for decades, long after the initial investment.
We also chose it because it fits. We’re SplashSend — water is literally in our name. But more than branding, it’s a cause we genuinely believe in.
This isn’t charity bolted on as an afterthought. It’s part of our unit economics. When we set our prices, the water conservation contribution was factored in from day one. You don’t pay extra. We just make a bit less margin, and the world gets a bit more water conservation in the world.
Send emails that matter
Join SplashSend and part of every paid subscription goes directly to water conservation projects around the world.