What is CASL?
Canada's Anti-Spam Legislation (CASL) is one of the strictest anti-spam laws in the world. It applies to any commercial email sent to or from Canada.
How is CASL different from CAN-SPAM?
CASL requires express opt-in consent before you can email someone. CAN-SPAM only requires an opt-out mechanism. This means CASL is stricter — you need permission first.
How SplashSend keeps you compliant
- Opt-in only — Only subscribed people receive your emails. No purchased lists.
- Consent records — We store when and how each person consented
- Sender identification — Your name, address, and contact details are in every email
- Unsubscribe mechanism — Working unsubscribe links that never expire
- Immediate processing — Unsubscribes take effect instantly
Your responsibilities
- Get express consent before adding someone to your list
- Keep records of when and how people consented
- Only import contacts who have opted in to marketing
Read our full CASL compliance page for more detail.