What is GDPR?

The General Data Protection Regulation (GDPR) is an EU law that protects people’s personal data. If you email anyone in Europe, GDPR applies to you.

How SplashSend keeps you compliant

  • Consent tracking — We record when and how each person gave consent to receive your emails
  • Easy unsubscribe — Every email includes an unsubscribe link and a preference centre
  • Data export — Admins can export a contact’s full data as JSON via the API (Right to Portability)
  • Data deletion — You can permanently delete any person and all their data from their profile page (Right to Erasure)
  • List-Unsubscribe headers — Email clients like Gmail show a one-click unsubscribe button
  • Bounce & complaint handling — Hard bounces and complaints are suppressed automatically

Your responsibilities

  • Only email people who have given clear consent
  • Tell people what you’ll email them about when they sign up
  • Honour unsubscribe and data deletion requests promptly
  • Keep your privacy policy up to date

Read our full GDPR compliance page for more detail, or review the Data Processing Agreement.