What are templates?
Templates are reusable email designs. Instead of starting from scratch every time, save your best designs as templates and use them as starting points for new campaigns.
Saving a template
After you’ve designed an email you like, save it as a template. You can then select it when creating new campaigns or drip emails.
Managing templates
Go to Designs to see all your saved templates. You can:
- Preview any template
- Duplicate a template to create a variation
- Delete templates you no longer need
- Edit a template (changes only affect future uses, not already-sent emails)
Best practices
- Create templates for your most common email types (newsletter, product launch, announcement)
- Match your brand colours and fonts across all templates
- Keep templates flexible — too specific and you’ll always be editing them