What are groups?

Groups are filter-based segments of your audience. They update automatically — whenever you view a group, it evaluates your filter rules against your current list and shows everyone who matches. Use them to send targeted campaigns to the right people.

Creating a group

  1. Go to People → Groups
  2. Click New group
  3. Give it a name and optional description
  4. Set up filter rules to define who belongs in this group
  5. Save the group

Using groups in campaigns

When you create a campaign, you choose who to send to. Pick one or more groups to target a specific audience instead of your entire list.

Tips

  • Keep group names clear and descriptive — you’ll thank yourself later
  • Use custom properties to create powerful segments (e.g. “country is UK” or “total orders > 5”)
  • Groups update dynamically — new people matching your filters are included automatically